Sierra Nevada
Sierra Nevada
Sierra Nevada
Sierra Nevada
Industry
Beverage
Overview
Sierra Nevada came from a scrappy startup to one of America's top independent craft breweries. To continue this growth Sierra Nevada's online presence needed to keep up. Through providing buyers multi-purchase paths and focused funnels for audiences to convert online or in-store, Sierra Nevada sets the bar higher and higher.
Role
- UI + UX Director
Year
- 2019 - 2022
Due diligence
- UX Strategy
- Site Map
- User Journey
Delivery
- Prototyping
- Design
- Animation
- Custom Product Finder
- Custom Content Hub
- Lead the industry with alcohol multi-purchase point that came to the industry during pandemic
Key Features
IMPACT
- Increased Conversions
- Increased revenue
- Established new streams of income
- Increased page views
- Increased time on site
- Improved Accessibility performance
- Reduced bounce rate
